Social Media Marketing Bootcamp - Green Bay, December 3

Nearly every local business can benefit from social media in their marketing, but most courses and books only tell you why and don't show you "how to." The Social Media Boot Camp for Local Business will teach you the why, the how-to and the practical, tactical things you can do to make social media work for your business. You'll complete the course with complete command of the latest social media marketing tools and know how to deploy them in your business.

Who Should Attend

• Small to medium sized business owners
• Anyone responsible for marketing or business development in their organization
• Corporate marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
• Business-to-Business marketers seeking to develop a community with their clients and leverage social media to grow their vertical market share.
• Business-to-Consumer marketers seeking a competitive edge by understanding and mobilizing their customer base on the Internet through social media vehicles.

This Social Media Boot Camp for Local Business Course and one-day workshop is designed to give you everything you need to be successful with social media:

• Show you how to fit social media into your busy schedule without making it a chore!
• Teach you how to determine which social media channels will best fit your audience and objectives.
• Show you how local businesses like yours are successfully using Facebook, Twitter, Blogs, Video and other social media tools and what you can learn from them.
• Help you put together a social media strategy and tactical plan to put social media to work immediately.
• Show you what happens when you don't embrace social media and how ignoring it can harm your business
• Discover how IBM uses entertaining—yes, even funny!—podcasts to motivate and educate employees.
• What about social media nightmares and managing your online reputation? How can these new tools be used against your company, and what can you do about it now?

What's Included in the Social Media Bootcamp

• Social media pre-work to get you ready for the computer lab class
• Computer lab bootcamp class where you'll learn social media ina hands-on, practical and tactical environment
• A 15 lesson e-course following the computer lab bootcamp class to ensure your social media marketing success
• A post-class group teleconference to answer questions and share ideas and successes with classmates.

Where and When?

Rasmussen College - Green Bay
904 S Taylor St
Green Bay, WI 54303

Friday, December 3rd
8:30am - 4:30pm
Lunch is from 12 - 1, on your own

Your Instructors

We're Dana VanDen Heuvel and Todd Lohenry, the founders of the MarketingSavant Group and Elevation, LLC. With a background in Internet marketing, sales and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and its biggest brands like Intel, Agco, KI, Siemens and the American Marketing Association.

We conduct over 40 social media workshops a year companies and associations interested in social media and Internet marketing. We've been cited as experts in social media by over a dozen publications including Internet Retailer, The Business News, The Green Bay Press-Gazette, Bay Business Journal, Marketing News, Milwaukee Business Journal, DM News, Sales & Marketing Management and MarketingSherpa.

Students will leave with

• A workbook for creating a social media marketing plan
• Handouts on how to use most social media tools
• Worksheets for creating content calendars, an influencer database and compelling social media content idea starters
• (If Ordered) Copies of the social media marketing e-books, Marketech: The Guide to Emerging Marketing Technology and Social Media and The Social Media Success Principles

What have people said about other MarketingSavant classes?

Pat Olejniczak, Kress Inn - St. Norbert College
"Dana is the Social Networking and Internet Marketing Guru. He provides "real life" examples on how to take advantage and implement the many marketing tools he provides. I found the seminar to be very rewarding and valuable. I would highly reccommend Dana's seminars and speaker engagements. I believe you would find the time well spent."